DataTako case study: Hello.de

As a Business Process Outsourcing (BPO) provider with 1,000+ employees, hello.de supports major clients across Europe with critical services such as customer care, technical troubleshooting, and identity verification via video ident. In this environment, performance is everything, and data is at the core.

The Challenge

The company had standardized on Microsoft Fabric and Power BI for its BI architecture. But when it came time to roll out dashboards to every employee, the Power BI Pro license model quickly became a roadblock. Giving access to hundreds of users became extremely expensive and unsustainable for an operation of their size.

Before switching to Microsoft Fabric, hello.de used a local BI solution that was discontinued after an acquisition. This made it even more important to find a long-term, stable and cost-effective solution to scale Power BI dashboards, without compromising security or usability.

The Solution

Ole Klinge, Director WFM & BI at hello.de, discovered DataTako through a simple Google search. With a strong background in BI and software consulting, he was able to evaluate and implement DataTako independently.

Within weeks, hello.de had onboarded its first 100 users. More departments are currently being added, and the company plans to expand to 200 users shortly, with a roadmap to eventually onboard all 600 employees.

hello.de also plans to offer clients direct access to dashboards via DataTako, providing real-time insight into the performance of their outsourced services.

The Benefits

DataTako offered hello.de everything they needed to scale their reporting:

• Massive cost savings compared to traditional Power BI Pro licenses
• Own domain and branding through a fully white-labeled portal
• Single Sign-On integration for seamless Microsoft authentication
• Role-Level Security to control which users see what
• Flexible export options per user group
• Fast and responsive support when needed

Employees now log in via their own domain — a fully branded experience aligned with hello.de's corporate identity. Most users don't even realize they're using DataTako behind the scenes.